New MADSENS roll out today!

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Here at the MADSEN workshop, our gears have been turning nonstop. And we’re finally ready to show you the results of all our dreaming, tinkering, and building: The new 2011 MADSEN cargo bike! 

To create our latest fleet of urban beauties, we’ve put our ears to the ground and listened hard to the people who’re out there on the road, riding our bikes every day. People like you. We’ve heard them profess their love for all things MADSEN—swearing they’ll trade their first-born child for a MADSEN, things like that—and yes, this pleases us. But we’ve also been truly inspired by our many customer-tinkerers, who can’t help but ask: What if? 
 

Here’s what you’ve been dreaming about, and how we’ve granted your wishes:
 

"Could the ride be cushier?"

Why, yes! It can. We’ve created a more upright riding position that’s easy on your neck, shoulders, and back. And our totally re-designed saddle gives your delicate tush a lot more cush.

“What if I want to load in just a few more massive, ridiculously unwieldy pieces of cargo?”

No problem! The new 2011 MADSENs are built tougher than ever with a stronger, more durable steel frame that rides smooth and steady, even when you’re carpooling four rowdy kids to the soccer field.

“Um, my grocery store is at the top of a giant, lung-bursting hill.”

Even the strongest legs need a little help when the going gets tough—and vertical. That’s why we spec’ed our new MADSENs with an upgraded crank and dialed-in gear ratio. So you get more power for pounding up the steep stuff. 
 

And here are a few of our own middle-of-the-night strokes of genius; things we just had to bring to life:
 

“What if the bike automatically locked to itself?”

Yeah, that would be cool! So we took a page from the Euros and came up with this built-in front lock, which allows you to secure your MADSEN in mere seconds.

“Cars have parking brakes. So do strollers. Why not our MADSEN?”

This simple little feature adds so much stability to your MADSEN. With the addition of a super-easy-to-use parking brake, your MADSEN won’t roll forward until you’re good and ready.

“Are we SURE it’ll stop on a dime, anywhere, anytime?”

We’ll, we’ve absolutely got to be sure. People are loading up their kids in these things, after all. That’s why, this time around, we’ve made our 166 mm disc brake easier to adjust and dial in. So you’ve got the stopping power you need. And your precious cargo is always safe.

We hope you enjoy riding our new MADSENs as much as we’ve enjoyed creating them. Now, shut down your computer and let’s roll!

Comments

[Grace]

They look awesome! I see on your website that you'll be selling waterproof lids for the bucket. Please, please, please post a photo, so we can see what they'll look like!

[Jennifer]

Awesome improvements. Any chance you will be hosting a giveaway to mark the celebration?

[Laura Ann]

Congratulations to you guys. This is awesome for your customers and your company. I have been watching your company grow for 2 years now and DREAM of owning one of these beauties one day. I have recently fallen in love with riding and have lost 54 pounds in 5 months doing it. I have a 3 year old and an 18 month old I would love to load up on one of these and take off. Our neighborhood just recently opened up a Central Market and it would be awesome to ride up there on one too. For now, I will keep dreaming and looking at the website and saving my money for one of the older models that has a little scratch and hope to get my hands on one one day when ya'll just want them out of your way (dream dream).

Good luck to you guys, great proud, they are beautiful and so family friendly. Great to know you have listened to your customers and produced a product that is guarenteed to satisfy and allow families to have some fun too!

[julia]

Do you have Madsen scholarships?

[Katie S.]

Looks great, I hope more people are encouraged to try a Madsen! I have a quick question, I bought one this spring and I have never had any problems with the chain- ever- but that's the first thing folks ask me about- how low it seems. Should I/can I get a chain guide to attach now?

We love our Madsen, it's been such a positive change in our family transportation, I am excited for even more people to try these new models!

In response to Laura and Julia- we have a very modest income, and I hemmed and hawed for a while but finally sold my good old Subaru to buy a Madsen this spring and go car-free at least during the week when my husband has our other, now only, car to commute. It was a great choice that I wish I had made sooner- good luck!

[Patrick]

Looks like a great set of upgrades, addressing most of the concerns that I had heard. I'm curious if the new accessory rear rack is compatible with the Xtracycle standard (131.4 mm on center, 170 mm outside to outside) so that it can be used with existing bags, PeaPod kid carriers, etc. Seems like a good idea if it's possible.

Also, as someone who was laid off from their full-time job a year ago and is just working part-time, I'm hoping there will be some kind of promotional pricing or giveaways coming up. It looks amazing, but $1500 is cost-prohibitive at this point. However, I'd love to get one and do promotional stuff about the bike in a market where I haven't seen any Madsens (Baltimore).

Thanks for the great product & upgrades.

[connie]

Very impressive upgrades, I really liked that the saddle has been re-designed, to be it's the most important part of the bike.

[hector]

Like the way you customize your bike. It is really cool! Great improvements.